No matter what type of posts you share on Facebook, the text you add alongside your content (image, video, meme…) can be key in how it helps your company’s engagement with Facebook followers.
Here are a few tips to creating awesome text to boost your reach and engagement:
1. Use a list
People love lists! Lists work great for giving context and invoking intrigue. Try breaking out some of the key points from your Facebook post into a few quick bullet points to include within your status.
2. Ask a question
Questions are a great way to pique interest as someone scrolls through their Facebook feed. Questions can often turn an average status into a great one.
For example, instead of:
- Here’s our complete guide to Facebook Ads
You could include a question to make the headline more interesting:
- Stuck on Facebook Advertising? We’re Here to Help! Here’s our complete guide!
3. Include an emoji or two
Hubspot discovered that emojis in your post can increase likes by 57 percent, comments by 33 percent and shares by 33 percent over posts without them. Experiment with adding emojis to your text to see how it affects your engagement.
4. Add a quote from your content
Is there an interesting stat or quote from your article? If so, you could use that and then give context to your post.
Whether you’re linking to a blog post, sharing a video or any kind of Facebook post, there might be some great quotes within the content you could pull out and add to your post.
For example: Rather than “83% of marketers plan on Instagram Ads” you could write “Did you know that 83% of marketers plan on Instagram Ads? Here’s how you can get ahead of the curve!”
5. Post Length
Facebook’s character limit on status updates is huge; 63,206. Our experience with Facebook post engagement we shows that posts with 80 characters or less receive 66 percent higher engagement.
National Public Radio (NPR) also studied over 3,000 of their Facebook link posts and found that shorter posts (those under 120 characters) had higher click-through rates than longer posts (those above 280 characters). What’s also interesting is that NPR found longer posts received more “Other Clicks” such as clicks to “See More”.
It’s worth experimenting with both short and long posts to see what works best for your social media goals and your target audience. It appears that short copy could work well for clicks, whereas longer copy could work better for engagement.
Want to know the ideal image sizes for Facebook?
Can you believe about 300 million photos are uploaded to Facebook daily? For the best chance of grabbing your audience’s attention, the first thing to do is ensure your image sizes are optimized.
Here’s a quick overview of ideal images sizes for both shared images and link images on Facebook.
An image is one of the most popular types of content to share on Facebook. When you share an image, it’ll appear on your Page’s timeline and also in your followers News Feeds.
The recommended upload size for images on Facebook is; 1,200 x 630 pixels.
Links are another popular way to share to Facebook. When you share a link to Facebook, the image specified within the webpage’s metadata will be pulled into your post automatically.
The optimum size for a shared link image on Facebook is 1,200 x 627 pixels.
If you would like to get daily tips and tricks on how to get the best ROI from your Social Media activity, I invite you to like the LMB Media Group’s Facebook page.
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LMB Media Group