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6 Tips for Creating Engaging Instagram Posts

Do You Know How to Create the Perfect Instagram Post? Here are six tips on how to create engaging posts that attract attention.

1. Grab your readers attention in the first line of your post.

Posting in Instagram is called a caption, captions are limited to just 2,200 characters, and after three lines of text, they become truncated with an ellipsis.

You want to grab the reader’s attention with your opening line to provide context to your post and encourage them to keep reading further through your caption.

2. Use Instagram Live

Similar to Facebook live, Instagram Live lets you record live video.  The big advantage is it takes visual precedence over “normal Instagram captions,” organized in a neat little row on the top of your screen-the first thing you see when you open the app.

PRO tip:  Think of Instagram Live as its own channel.  Use it to add to your brand’s personality, make your posts fun and engaging.
3. Experiment with micro-blogging

A new trend that’s growing on Instagram is to use the caption much like a short-form blog post to share valuable content with your audience.

Microblogging on Instagram allows you to elaborate a subject in more depth than a quick one or two line caption.For example, you could use Instagram captions to share:

  • Tutorials: You could use the Instagram caption to share a tutorial or how to with your audience. For example, if you’re sharing an image of some food, you could share the recipe in the caption.
  • Tips and tricks: Bite-sized snippets related to the theme of your Instagram post. For example, accompanying an image of a beautiful workspace you could write about tips to create a productive work environment.
  • Behind-the-scenes: Take your audience behind the scenes by using the caption to tell the story behind the image. For example, if you’re sharing an image of a team member, you could expand on their story of their role at the company.

A couple of examples of micro-blogging on Instagram include: Jordan Syatt (@SyattFitness) and Steve Babcock (@stevehappens).

4. Add hashtags


Hashtags allow Instagrammers to discover content and accounts to follow. A hashtag is a type of metadata tag used on social network and microblogging services which makes it easier for users to find messages with a specific theme or content.


Think of them as keywords, #CampbellChamber would add that keyword to your caption. If someone was searching for Campbell Chamber your caption could show up.


Research from Track Maven found that posts with over 11 hashtags tend to get more engagement.  Experiment with adding various hashtags to your posts and see how they affect your reach and engagement.


PRO tip: We recommend adding hashtags as comments so they do not take up your 2,200-character caption limit.


5. Encourage replies


Asking your followers to respond directly to your post is one of the best ways to increase engagement on your Instagram posts. For example, my biz partner captioned a recent Instagram post about sneakers:  “I love sneakers. What’s your favorite sneaker?”


Think about questions you can ask and ways you can encourage your audience to comment on your Instagram posts. Often, all it takes is a little nudge to get the conversation flowing.


Additional helpful information when using Instagram:

Ideal image sizes for Instagram

You can now upload landscape (horizontal) or portrait (vertical) photos to Instagram as well as traditional square images. Here are the best sizes for Instagram’s three image types:

Square Instagram image

The ideal size for a square Instagram image is 1080px in width by 1080px in height.
Vertical Instagram image

The ideal size for a vertical Instagram image is 1080px in width by 1350px in height.
Horizontal Instagram image

The ideal size for a horizontal Instagram image is 1080px in width by 566px in height. 


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