Want to Know How to Write the Perfect Twitter Post for Your Business?
Minor tweaks to the text in your tweets can drive huge improvements in your results. Here are 4 tips for creating awesome tweets:
1. Try to avoid using all 140 characters
Rumors are always out there about Twitter’s character limit, tweets still come with a maximum of 140 characters. However, any images, videos, polls, or tweets that you quote don’t count against your 140 characters.
PRO TIP; Tweets shorter than 100 characters get a 17 percent higher engagement rate. And more recently, Twitter shared that Promoted Tweets with 40-60 characters of copy result in a much lower Cost Per Acquisition (CPA), also known as “Cost Per Action” than longer Tweets.
If you want to make an impact with your tweet, try to keep it as short as possible.