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21 Jul 2017
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4 Tips for Creating Awesome Tweets

Want to Know How to Write the Perfect Twitter Post for Your Business?

Minor tweaks to the text in your tweets can drive huge improvements in your results. Here are 4 tips for creating awesome tweets:

1. Try to avoid using all 140 characters

Rumors are always out there about Twitter’s character limit, tweets still come with a maximum of 140 characters. However, any images, videos, polls, or tweets that you quote don’t count against your 140 characters.

PRO TIP; Tweets shorter than 100 characters get a 17 percent higher engagement rate. And more recently, Twitter shared that Promoted Tweets with 40-60 characters of copy result in a much lower Cost Per Acquisition (CPA), also known as “Cost Per Action” than longer Tweets.

If you want to make an impact with your tweet, try to keep it as short as possible.

Read more!


26 Jun 2017
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6 Tips for Creating Engaging Instagram Posts

Do You Know How to Create the Perfect Instagram Post? Here are six tips on how to create engaging posts that attract attention.

1. Grab your readers attention in the first line of your post.

Posting in Instagram is called a caption, captions are limited to just 2,200 characters, and after three lines of text, they become truncated with an ellipsis.

You want to grab the reader’s attention with your opening line to provide context to your post and encourage them to keep reading further through your caption.

2. Use Instagram Live

Similar to Facebook live, Instagram Live lets you record live video.  The big advantage is it takes visual precedence over “normal Instagram captions,” organized in a neat little row on the top of your screen-the first thing you see when you open the app.

PRO tip:  Think of Instagram Live as its own channel.  Use it to add to your brand’s personality, make your posts fun and engaging.
3. Experiment with micro-blogging

A new trend that’s growing on Instagram is to use the caption much like a short-form blog post to share valuable content with your audience.

Microblogging on Instagram allows you to elaborate a subject in more depth than a quick one or two line caption.For example, you could use Instagram captions to share:

  • Tutorials: You could use the Instagram caption to share a tutorial or how to with your audience. For example, if you’re sharing an image of some food, you could share the recipe in the caption.
  • Tips and tricks: Bite-sized snippets related to the theme of your Instagram post. For example, accompanying an image of a beautiful workspace you could write about tips to create a productive work environment.
  • Behind-the-scenes: Take your audience behind the scenes by using the caption to tell the story behind the image. For example, if you’re sharing an image of a team member, you could expand on their story of their role at the company.

A couple of examples of micro-blogging on Instagram include: Jordan Syatt (@SyattFitness) and Steve Babcock (@stevehappens).

4. Add hashtags

 

Hashtags allow Instagrammers to discover content and accounts to follow. A hashtag is a type of metadata tag used on social network and microblogging services which makes it easier for users to find messages with a specific theme or content.

 

Think of them as keywords, #CampbellChamber would add that keyword to your caption. If someone was searching for Campbell Chamber your caption could show up.

 

Research from Track Maven found that posts with over 11 hashtags tend to get more engagement.  Experiment with adding various hashtags to your posts and see how they affect your reach and engagement.

 

PRO tip: We recommend adding hashtags as comments so they do not take up your 2,200-character caption limit.

 

5. Encourage replies

 

Asking your followers to respond directly to your post is one of the best ways to increase engagement on your Instagram posts. For example, my biz partner captioned a recent Instagram post about sneakers:  “I love sneakers. What’s your favorite sneaker?”

 

Think about questions you can ask and ways you can encourage your audience to comment on your Instagram posts. Often, all it takes is a little nudge to get the conversation flowing.

 

Additional helpful information when using Instagram:

Ideal image sizes for Instagram

You can now upload landscape (horizontal) or portrait (vertical) photos to Instagram as well as traditional square images. Here are the best sizes for Instagram’s three image types:

Square Instagram image

The ideal size for a square Instagram image is 1080px in width by 1080px in height.
Vertical Instagram image

The ideal size for a vertical Instagram image is 1080px in width by 1350px in height.
Horizontal Instagram image

The ideal size for a horizontal Instagram image is 1080px in width by 566px in height. 

 


29 May 2017
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5 Tips for Creating Engaging Posts in Facebook

No matter what type of posts you share on Facebook, the text you add alongside your content (image, video, meme…) can be key in how it helps your company’s engagement with Facebook followers.

Here are a few tips to creating awesome text to boost your reach and engagement:

1. Use a list

People love lists!  Lists work great for giving context and invoking intrigue. Try breaking out some of the key points from your Facebook post into a few quick bullet points to include within your status.

2. Ask a question

Questions are a great way to pique interest as someone scrolls through their Facebook feed. Questions can often turn an average status into a great one.

For example, instead of:

  • Here’s our complete guide to Facebook Ads

You could include a question to make the headline more interesting:

  • Stuck on Facebook Advertising? We’re Here to Help! Here’s our complete guide!

Read more!


23 May 2017
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Member Spotlight: Tina Fisher Rita’s Ice of Campbell

Tina Fisher of Rita’s of Campbell has been a member of the Campbell Chamber of Commerce for over 4 years. She has also been a Chamber Ambassador for several years.   She was voted Ambassador of the year for 2015 and received an award at the Celebrate Campbell event held in March 2016.

Tina attends several mixers, luncheons, ribbon cutting events and really enjoys connecting other business owners to each other. She feels that the stronger the community, the better for all involved. She also believes that we can all help each other in some way to make a stronger and thriving community for everyone to enjoy. Read more!


24 Apr 2017
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Opening A Business In Campbell

My husband, Arlin, and I just finished the process of opening Rita’s of Campbell at 475 E. Campbell Avenue. This was our first experience of going through the process of getting all the necessary permits, licenses and approvals from all the different agencies involved and I thought it would help other small businesses that are looking at opening a business in Campbell CA.

First I want to say that I have been involved with the Campbell Chamber of Commerce for the past 4 years and the fact that the franchise company had the territory of Campbell and Los Gatos available, we just knew that we wanted to open our first shop in Campbell.

I remember the day that I first walked into the City of Campbell to start this process and was greeted by someone from the Campbell Community Development Department, who handed me a stack of forms that I needed to start filling out. It was a little overwhelming to say the least. However, the team at the department understood that this was my first planning project and they walked me through the process of what I had to do. I wanted to try to simplify this process to share with you. Read more!


27 Mar 2017
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Preventing Employee Lawsuits

There is in the Bay Area an epidemic of lawsuits against small and mid-sized businesses by their former and current employees.  Thousands of Plaintiff’s Employment Lawyers are trolling on the internet looking for people willing to sue their current or former employer looking to cash in on any alleged violation of hundreds of ridiculously complicated and constantly changing laws.  These lawsuits cost California employers billions of dollars every year.

The most common employee lawsuits are for the following:

  • misclassification of exempt employees and independent contractors
  • wrongful termination and retaliation
  • failure to pay for all hours worked
  • failure to provide proper meal and rest breaks
  • harassment and discrimination
  • pay stub violations
  • failure to pay commissions or bonuses
  • paid sick leave violations
  • improper piece-work pay
  • equal pay violations

Read more!


17 Mar 2017
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Member Spotlight: Norcal Brain Center

Norcal Brain Center is a local healthcare clinic that specializes in treating neurological disorders.   We specialize in treating Developmental Disorders such as ADHD or Autism, Dizziness, Migraines, and Concussions.  Our treatments are non-invasive and drug-free, and our goal is to fix the root cause of the issues from which people are suffering.  Our mission is to improve the health of our community so that our future generations can live a brighter and more optimized lifestyle. Read more!


03 Mar 2017
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Member Spotlight: Tammy Chavez Holiday Inn San Jose Silicon Valley

Tammy Chavez of the Holiday Inn San Jose Silicon Valley has been a member of the Campbell Chamber of Commerce for over four years. She joined while she was working at Buca di Beppo so she could network within the community as well as make new contacts within Campbell. Tammy regularly attended the monthly luncheons as well as many other Chamber events. Read more!


28 Feb 2017
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Tax Tips

The tax filing season is now well under way. While the time for proactive planning for the 2016 year may have passed, you may still be able to reduce or minimize your tax liability by being aware of some tax changes, deductions and credits that are missed by many business taxpayers.

New Due Dates

While this is not a planning opportunity, please be aware of some new due dates, so that penalties for late filing or late payment are not incurred.

Starting for tax years beginning after December 31, 2015, Partnerships and LLCs (Forms 1065 and related K-1s) the deadline has moved from April 15 to March 15 (or the 15th day of the 3rd month after end of tax year)

C Corporations get a breather, their due dates move back from March 15 to April 15 for a calendar year entity; S corporations remained unchanged.

FBAR – the reporting of foreign bank accounts- have moved from June 30 to April 15. There is an extension available; if you have signature authority over a foreign bank account, make sure you handle this one, as the penalties are egregious. Read more!


24 Jan 2017
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Mandatory Minimum Wage in Campbell

On January 1, 2016 the California minimum wage went into effect. For business with 26 or more employees, the new minimum wage is $10.50 with a 50 cent increase occurring on January 1, 2018. The hourly wage increases $1 per year thereafter until 2022 when the minimum wage will reach $15. For companies with less than 26 employees, the $15 wage occurs in 2023.

On January 17th the Campbell City Council heard, what we hope was the last discussion on minimum wage in the city of Campbell. This topic has been debated and reviewed by city staff, council members and business owners in Campbell for the past two years. Although most of the public testimony at the meeting was from the restaurateurs, there was some representation from broad base employers. For most, this issue felt like a forced requirement to pay the $15 hourly wage to unskilled workers and first-time employed workers. For others, the minimum wage issue means yet another bureaucracy to deal with when trying to run a business. Read more!